Luis Escoto — Web & UX Designer

Background overview

Hybrid Expertise Built for Fast-Paced Agencies

I bridge creative visual design and technical web development. With formal training in graphic design and software engineering, I build functional, conversion-focused websites that perform reliably in production.

In the past four years, I have partnered with remote teams across the US, Canada, and LATAM, collaborating with marketing strategists and developers to deliver visually compelling, technically sound projects on schedule.

Core Skills

✅ UX/UI & Prototyping: Designing clean, accessible, and intuitive digital experiences in Figma.

✅ Full-Cycle CMS Development: Building and launching production-ready sites on Webflow, WordPress, and Shopify.

✅ Conversion & Analytics: Using Hotjar and Google Analytics to optimize user journeys and boost site performance.

✅ Design Systems: Creating organized Figma libraries and reusable components that streamline developer handoffs.

My design process involves four stages:

Research

During this phase, I define goals, scope, and user needs. I also research competitors.

Ideation

I design early-stage ideas through wireframes to test functionality and ease-of-use.

Visual Design

Typography, layout, color and micro-interactions help me create a stunning product.

Refine & Improve

With enough feedback from users and developers, I continue to make things better.

Selected Projects

Orders

Revamping a project management tool resulted in a 60% increase in team members workflow.

Visible Outsource

A job-seeking platform gained 15% more users with a polished user experience and improved UI.

A Case Study in Project Management Tool Redesign

The Challenge:

To gain a broad perspective about this project, I must trace it back to 2021. During this time, Sayhello developed Orders as a project management tool for their in-house team. The CEO needed to improve operations, team communication, and gain insights into project profitability.

Fast forward to 2024, I conducted a series of interviews and user testing with the old version of Orders. I was able to identify the following:

Account executives spent an average of 35 to 40 minutes creating projects and assigning tasks to their peers.
Team members often missed deadlines due to a clunky system that made it difficult to prioritize tasks.
The CEO had a hard time meausring project profitability since there was no data to gather from.

The Solution:

Given the project's complexity, I went through these challenges in three phases:

Phase One: reduce the scope and define core functionality

With a tool that had so much to offer, I thought it was best to start with the basics and get those right in the first place. The developer team helped me list the necessary components that allowed Orders to operate:

Client, service, and task databases.
Seamless project creation and task assignment.
Time tracking capabilities.

Phase two: think UX and design UI from the ground up.

Based on the previous research and findings, I started fixing user flows and designing the experience from scratch. Tasks included the following:

I designed the UI from a desktop-first approach since the team felt like they were more likely to use a web-based app rather than a mobile product.
I prioritized the user flows for project creation and task assignment since these where vital to the account executives.

Phase three: test and iterate

The first solution rarely is the best at removing pain points for users.

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For instance, I thought minimizing the number of steps to create a project was the optimal solution. Turns out it caused the same amount of friction for account executives. On the other hand, team members found it hard to follow a Kanban system to handle numerous tasks.

User testing helped refine each solution and optimize user flows for account executives.
Developers assisted me in building a system based on due dates to help our users manage their daily work.

The Impact:

After seven months into the project, I ended up with the following results:

Account executives saw a 60% improvement in their workflow. Less time spent on creating projects, meant more time for them to focus on the actual tasks.
Team collaboration improved within three weeks after using a polished version of Orders.

Working in this project allowed to understand how to build a complex product with people in mind. It was a rich experience that taught me to let go of assumptions. While it was no easy task, I'm happy to know users felt a relief when using a new and refreshed version of Orders.

Close Modal

Redesigning a Platform to Serve Two Audiences

Visible Outsource is a consulting firm focused on personalized HR solutions. They work with businesses to help them find the right people—not just to fill seats, but to grow teams that thrive.

In October 2023, they came to us with a clear concern: their job-seeking platform was falling flat. Sign-ups were low, engagement was declining, and the user experience wasn’t holding up. The result? They couldn’t confidently pitch their subscription service to recruiters and HR teams. The product simply wasn’t working the way it needed to.

One Platform, Two Very Different Users

The heart of the problem was this: the platform had to serve both software engineers looking for jobs and recruiters trying to hire them. Those are two very different user journeys, but they were crammed into a single, outdated system.

Our job was to redesign the experience for both sides—making it easy for engineers to find the right roles and giving recruiters the tools to quickly spot strong candidates.

Where Things Were Breaking Down

Navigation was confusing and disjointed. Users frequently got lost while trying to complete basic tasks. For example, engineers often clicked a "view jobs" CTA only to land on a login page, derailing their flow entirely.
The UI was visually cluttered and dated. Most engineers told us the design felt overwhelming and hard to trust. There was no clear text hierarchy, inconsistent layouts, and poor contrast that made scanning difficult. The bounce rate? Around 60%.
Job listings weren’t up to date. Many postings were from 2020 or 2021, which made users question whether the platform was still active. Several mentioned feeling confused about what was actually available—or if anything was.

Simplify, Guide, and Modernize

We didn’t just give the interface a facelift—we restructured how users moved through it.

A major upgrade was the introduction of multi-step forms. These acted like mini workflows: for engineers, it meant entering skills and preferences in a way that surfaced real matches instead of generic listings. For recruiters, it streamlined the process of defining a role and reviewing candidates without digging through irrelevant profiles.

Behind the scenes, we also worked closely with the client to improve content management. Job listings became easier to update regularly, keeping the platform fresh and relevant.

Rolling It Out in Phases

We tackled the project in two main phases:

Phase One focused on untangling layout and navigation issues. We restructured pages, simplified user flows, and introduced a more intuitive hierarchy so users could understand where they were and what to do next at every step.
Phase Two focused on the interface polish. We updated visuals, added consistency to components, and created a look and feel that gave recruiters confidence in the product—key to launching a new freemium model.

The Improvements Paid Off Quickly

User sign-ups increased by 15%. More engineers found the platform worth exploring—and sticking with.
Recruiters saw faster hiring cycles. On average, they were able to identify and reach out to qualified candidates within two weeks—down from over a month previously.

What made this project stand out wasn’t just the design updates—it was aligning every change to real user behavior. By fixing what mattered most to each group, we helped Visible Outsource move forward with a product they could actually scale.

Close Modal

Senior Web and UX designer for fast-moving marketing agencies

Senior Web and UX designer for fast-moving marketing agencies

Hybrid Expertise Built for Fast-Paced Agencies

Core Skills

My design process involves four stages:

Research

Ideation

Visual Design

Refine & Improve

Selected Projects

Orders

Visible Outsource

A Case Study in Project Management Tool Redesign

The Challenge:

The Solution:

The Impact:

Redesigning a Platform to Serve Two Audiences

One Platform, Two Very Different Users

Where Things Were Breaking Down

Simplify, Guide, and Modernize

Rolling It Out in Phases

The Improvements Paid Off Quickly

What past colleagues say about me

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In publishing and graphic design, is a placeholder text commonly used to demonstrate the visual form of a document or a typeface without relying on meaningful content.

In publishing and graphic design, is a placeholder text commonly used to demonstrate the visual form of a document or a typeface without relying on meaningful content.

In publishing and graphic design, is a placeholder text commonly used to demonstrate the visual form of a document or a typeface without relying on meaningful content.

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