Profile picture - Luis Escoto

I help developers turn software into engaging experiences that bring a positive ROI for companies.

I’m a product designer using Figma to create better software. Currently looking to work with SaaS companies or marketing agencies.

I help developers turn software into engaging experiences that bring a positive ROI for companies.

I’m a product designer using Figma to create better software. Currently looking to work with SaaS companies or marketing agencies.

Profile picture - Luis Escoto

I enjoy challenges that involve thinking and building better solutions for people

During my three-year run as a designer, I have worked closely with developers to create software applications that improve processes. My strength comes from studying real-world products and user behavior.
I care about people, design principles, and best practices to deliver high-quality solutions. You will find me diving into the details and creating interactions that result in a product that stands out and brings a better experience.

My design process involves four stages:

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Research

During this phase, I define goals, scope, and user needs. I also research competitors.

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Ideation

I design early-stage ideas through wireframes to test functionality and ease-of-use.

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Visual Design

Typography, layout, color and micro-interactions help me create a stunning product.

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Refine & Improve

With enough feedback from users and developers, I continue to make things better.

Selected Projects

Orders

Revamping a project management tool resulted in a 60% increase in team members workflow.

Visible Outsource

A job-seeking platform gained 15% more users with a polished user experience and improved UI.

The Challenge:

To gain a broad perspective about this project, I must trace it back to 2021. During this time, Sayhello developed Orders as a project management tool for their in-house team. The CEO needed to improve operations, team communication, and gain insights into project profitability.

Fast forward to 2024, I conducted a series of interviews and user testing with the old version of Orders. I was able to identify the following:

  • Account executives spent an average of 35 to 40 minutes creating projects and assigning tasks to their peers.
  • Team members often missed deadlines due to a clunky system that made it difficult to prioritize tasks.
  • The CEO had a hard time meausring project profitability since there was no data to gather from.

Given the project's complexity, I went through these challenges in three phases:

Phase One: reduce the scope and define core functionality

With a tool that had so much to offer, I thought it was best to start with the basics and get those right in the first place. The developer team helped me list the necessary components that allowed Orders to operate:

  • Client, service, and task databases.
  • Seamless project creation and task assignment.
  • Time tracking capabilities.

Phase two: think UX and design UI from the ground up.

Based on the previous research and findings, I started fixing user flows and designing the experience from scratch. Tasks included the following:

  • I designed the UI from a desktop-first approach since the team felt like they were more likely to use a web-based app rather than a mobile product.
  • I prioritized the user flows for project creation and task assignment since these where vital to the account executives.

Phase three: test and iterate

The first solution rarely is the best at removing pain points for users.

For instance, I thought minimizing the number of steps to create a project was the optimal solution. Turns out it caused the same amount of friction for account executives. On the other hand, team members found it hard to follow a Kanban system to handle numerous tasks.

  • User testing helped refine each solution and optimize user flows for account executives.
  • Developers assisted me in building a system based on due dates to help our users manage their daily work.

The Impact:

After seven months into the project, I ended up with the following results:

  • Account executives saw a 60% improvement in their workflow. Less time spent on creating projects, meant more time for them to focus on the actual tasks.
  • Team collaboration improved within three weeks after using a polished version of Orders.
Working in this project allowed to understand how to build a complex product with people in mind. It was a rich experience that taught me to let go of assumptions. While it was no easy task, I'm happy to know users felt a relief when using a new and refreshed version of Orders.
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Visible Outsource is a consulting firm focused on personalized HR solutions. They work with businesses to help them find the right people—not just to fill seats, but to grow teams that thrive.

In October 2023, they came to us with a clear concern: their job-seeking platform was falling flat. Sign-ups were low, engagement was declining, and the user experience wasn’t holding up. The result? They couldn’t confidently pitch their subscription service to recruiters and HR teams. The product simply wasn’t working the way it needed to.

One Platform, Two Very Different Users

The heart of the problem was this: the platform had to serve both software engineers looking for jobs and recruiters trying to hire them. Those are two very different user journeys, but they were crammed into a single, outdated system.

Our job was to redesign the experience for both sides—making it easy for engineers to find the right roles and giving recruiters the tools to quickly spot strong candidates.

  • Navigation was confusing and disjointed. Users frequently got lost while trying to complete basic tasks. For example, engineers often clicked a "view jobs" CTA only to land on a login page, derailing their flow entirely.
  • The UI was visually cluttered and dated. Most engineers told us the design felt overwhelming and hard to trust. There was no clear text hierarchy, inconsistent layouts, and poor contrast that made scanning difficult. The bounce rate? Around 60%.
  • Job listings weren’t up to date. Many postings were from 2020 or 2021, which made users question whether the platform was still active. Several mentioned feeling confused about what was actually available—or if anything was.

We didn’t just give the interface a facelift—we restructured how users moved through it.

A major upgrade was the introduction of multi-step forms. These acted like mini workflows: for engineers, it meant entering skills and preferences in a way that surfaced real matches instead of generic listings. For recruiters, it streamlined the process of defining a role and reviewing candidates without digging through irrelevant profiles.

Behind the scenes, we also worked closely with the client to improve content management. Job listings became easier to update regularly, keeping the platform fresh and relevant.

We tackled the project in two main phases:

  • Phase One focused on untangling layout and navigation issues. We restructured pages, simplified user flows, and introduced a more intuitive hierarchy so users could understand where they were and what to do next at every step.
  • Phase Two focused on the interface polish. We updated visuals, added consistency to components, and created a look and feel that gave recruiters confidence in the product—key to launching a new freemium model.
  • User sign-ups increased by 15%. More engineers found the platform worth exploring—and sticking with.
  • Recruiters saw faster hiring cycles. On average, they were able to identify and reach out to qualified candidates within two weeks—down from over a month previously.
What made this project stand out wasn’t just the design updates—it was aligning every change to real user behavior. By fixing what mattered most to each group, we helped Visible Outsource move forward with a product they could actually scale.
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What past colleagues say about me

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Federico Trujillo
Growth Director @ Sayhello

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Jose Rodriguez
CEO @ Sayhello

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Juan Rivera
Marketing Director @ Spark

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Adam Lightfield
CEO @ Spark

My goal is to improve people’s lives one interface a time

If you are a recruiter at a software company and think I qualify for your team, feel free to contact me.
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Luis Escoto — UI Designer
Let's talk!
luis.escoto099@gmail.com
designwithluis
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